Handbill
I've designed numerous handbill sell sheets in accordance with Boundary Bay's beer release schedule. Handbills like these are used by their distribution team to pitch tap placements at various locations throughout WA. Here’s the sheet I designed in celebration of their 5,000th batch of beer ever brewed, an Imperial Porter.
Fact Sheet
One of my first "overhaul" projects at Boundary Bay was the redesign their original B/W beer fact sheets. The new template I created features bold text, vivid images and bright colors to pair with each beer's unique style. With 30+ sell sheets to create, each design features a different color scheme.
Handbill
Handbills as such were made for Boundary Bay's distribution team. They were also used by bartenders and servers as a study tool. With a little bit of handbill "homework" and memorization, they could more accurately describe the tap line-up to customers.
Fact Sheet
I was in charge of the PR launch of Boundary Bay's first gluten-reduced beer, Safety Break ISA. One of the first and only certified reduced-gluten beers in the United States! This ended up being a challenging yet exciting PR endeavor due to FDA labeling regulations. Here is an example of a fact sheet I created for Safety Break. More...
Handbill
Boundary Bay doesn't just serve beer you know. Equally known for their fresh, NW-take on pub food, the menu is plentiful and can be catered to those with dietary restrictions (Gluten Free, Vegan and Vegetarian). One of their most famous dishes is the ultra cheesy Mac N' Cheese. This particular handbill was created for take-and-bake Super Bowl orders.
Digital Facebook Ad
It's important to tailor social media images to each channel's unique post dimensions (Facebook, Twitter etc.). When this ad was clicked, the user was redirected to the Amazon product page where the wine could be purchased. Using Google Analytics, I was able to track the performance of the ad across all channels. The more you post, the more you'll discover which content, timing and frequency is right for your brand.